Digital Spark Product
The AI we run our own business on. Now yours can too.
Digital Spark built an AI system to run its own operations — handling customer conversations, doing the routine work, and pulling a human in at exactly the right moment without the customer ever noticing a seam. Spark ⚡ is that system, adapted for your business — not bolted on the side as a chatbot, but woven into how the work actually gets done.
A solution we use ourselves. Want it for your business?
"AI for business" is usually a chat widget. That's not the work.
Most off-the-shelf AI for SMEs is a website chat widget that deflects questions and frustrates people into giving up. The two things that actually matter are the two things those tools get wrong:
- AI that does the operational work — woven through intake, delivery and comms — not a bolt-on FAQ bot.
- A seamless human handover — when judgement, empathy or authority is needed, a real person steps in in the same conversation, and the customer never feels handed off, dropped, or stuck in a queue.
Spark ⚡ is built around both. The customer experiences one calm, continuous thread. Behind it, AI and your team collaborate through a single controller.
How it works.
The differentiator isn't that there's an AI in the loop — that's true of every chat tool now. The differentiator is the architecture that lets AI and your team work as one, on whatever channels suit each of them.
The central message controller — the switchboard
Customer channel
WhatsApp · web · SMS · email
the customer's world — they stay where they already are
Controller
owns thread ↔ owner
identity & routing
the single source of truth
Operator channel(s)
web console · Telegram · Slack · email
your team's world — they work where they like
The customer is on WhatsApp. Your team can be anywhere — a web console, a phone, a Telegram chat, an inbox. Neither side constrains the other. The controller owns the mapping between every customer conversation and whichever human (or AI) currently owns it, so a reply always lands with the right person. No fuzzy matching, no crossed wires.
Commitment 1
Invisible handover
The customer only ever talks to one number/identity. Spark handles what it can; when a human is needed they step in inside the same thread. The customer never changes channel, never repeats themselves, never hits a "an agent will be with you" wall.
Commitment 2
Channel-agnostic by design
Swap or add operator tools (web console, Telegram, Slack) without touching the customer side. Add a second channel for the customer (e.g. add SMS to WhatsApp) without touching the team side. Future-proof.
Commitment 3
Clean ownership, full audit
When AI escalates to your team, the message fans out to everyone on the rota. Whoever responds first claims the conversation. Clear ownership at every moment, complete audit trail of who said what.
Commitment 4
Humans always in control
AI does the volume; people own judgement. Every conversation has a clear owner (AI or a named human), a one-word handover, and (in launch phase) a human-validation pass. The trust story isn't an aspiration — it's the architecture.
What's in the engagement.
Spark ⚡ is a productised consulting offering, not a SaaS subscription. We adapt our proven architecture to your business and either run it with you or hand it over.
Component 1
Your branded AI persona
An AI agent that meets your customers on their channel (WhatsApp first; web chat, SMS, email to follow), tuned to your voice, services and rules. We named ours Spark ⚡; naming and branding yours is part of the engagement — it's your AI, not a generic bot.
Component 2
The central message controller
The switchboard that owns every conversation's state, ownership and routing. The piece that makes human + AI collaboration reliable instead of chaotic. Deployed for you and tuned to your operations.
Component 3
Your operator layer
Your team collaborates through whatever suits them — a web console in your portal, Telegram on the move, both. Never tied to the customer's messaging platform. For regulated or sensitive verticals: data stays on your infrastructure via the web console, not transiting third-party chat apps.
Component 4
Operational AI, woven in
Metered, pay-as-you-go AI usage with a human-validation safety net — the same pattern we use for our own AI-assisted intake, drafting and fulfilment, adapted to your workflows.
Component 5
DS's learnings and adaptation
The engagement itself: we map your operations, adapt the patterns, name and brand your AI persona, deploy, and either hand over or co-run. You get the patterns and the architecture; you don't have to discover what works from scratch.
Component 6 — the recurring wrapper
Ongoing audit, governance, security and maintenance
A trust-led stewardship retainer that keeps your AI correct, safe, compliant and current. Not a SaaS seat fee — a relationship. Because putting AI into the core of your operations needs ongoing care, not "set and forget".
Why us.
There are a lot of "AI for business" sales pitches. The reason to take ours seriously is that we built it for ourselves first.
We run it ourselves
Spark ⚡ isn't a reseller layer over someone else's bot. Our Ignite website service is delivered through it — AI runs intake, drafts the brief, proposes design, and meters its own cost against the client's credit; humans validate before anything publishes. Live proof, not slideware.
Operational, not ornamental
AI in the core workflow (intake → delivery → comms), not a widget tacked onto the homepage. The work it does is real; it produces invoiceable outputs and progresses real engagements.
Seamless handover, engineered
The thing competitors fake with "ticket created" responses, we engineered with the central controller and the relay pattern. Your customer experiences one continuous conversation.
Channel freedom
Your customers stay on the platform they already use. Your team works where it suits them. Neither has to compromise for the other.
Trust-first, by design
Disclosure that customers are talking to AI is built in, not an afterthought. Human-in-the-loop where it counts. Confidentiality-aware: client data can stay on your own infrastructure via the web console rather than transiting third-party chat apps.
Live proof
We deliver our Ignite-tier websites through Spark ⚡ today.
Two service businesses are also currently live on this stack as their day-to-day customer-comms layer — full case studies coming as we get permission to name them.
How we price it.
Spark ⚡ is a productised offering with a defined recurring wrapper. Transparent by design — you see what each part costs and why.
Part 1
Adaptation engagement
Scoped fee on the premium consulting basis. We map your operations, tune and name your assistant, wire your channels, deploy. One-off, fixed scope.
Part 2
Stewardship retainer
Ongoing audit, governance, security and maintenance of your deployed AI. Tiered by scope of your deployment, not by per-user seats. The annuity that keeps your AI safe and current.
Part 3
Metered AI usage
Pay-as-you-go credit for the actual AI work performed on your behalf. Visible, transparently metered, no markup hidden in the seat fee.
Indicative engagement and retainer bands are being finalised against current deployments. Founders Cohort customers will be quoted before public launch and locked in at preferential rates.
See it in action.
The most honest demo we can give you is the one we use ourselves. Message Spark ⚡ on WhatsApp — Digital Spark's own assistant — and see how it talks, what it can do, and where it cleanly hands you to a human.
Meet Spark ⚡ →Or skip ahead.
Tell us what your business does and where the repetitive customer contact lives — we'll be upfront about whether Spark ⚡ is the right fit, and what an adaptation engagement would look like.
Enquire about Spark ⚡