Web Services

Solutions that don't need babysitting.

Three tiers, all built on a static foundation that's fast, secure, and yours to keep. From a single brief to a fully bespoke build — we pick the right level, and you can grow into the next one without starting over.

WordPress-free · No plugins to update · No themes to break

Three tiers, one clean foundation.

Every tier is built on a static-first foundation — fast by default, secure by default, portable by default. Higher tiers layer dynamic capability on top.

⛔ Founders pipeline full

Tier 1

Ignite

A beautiful site, compiled from a conversation about your business. No CMS to learn, no logins to defend, no plugins to update — just ask, and the site updates.

  • AI-generated from a structured brief — review and publish
  • Static-first — instant load on every device
  • Contact form with email delivery (bot protection included)
  • UK-based hosting included
  • Unlimited mailboxes at your domain (MS365 / Google Workspace optional)
  • Edit by conversation — ask the AI, review the change, publish

Pricing

Pay-as-you-go.

Storage + AI edits, metered to what you actually use. Launch pricing announced as we exit Founders Beta.

Best for sole traders, small businesses, anyone needing a credible online presence without ongoing fuss.

Learn about Ignite → Join the Founders Queue
⏳ Coming soon

Tier 2

Kindle

Everything Ignite has, with dynamic features layered on. Database-backed forms, member areas and integrations where you need them, plus monthly human-time built into the fee.

  • Everything in Ignite
  • Forms that store submissions in a database
  • Member areas, booking flows, gated content
  • Light managed CMS for specific sections
  • Simple e-commerce + payment capture
  • Named integrations: Stripe, Mailchimp, HubSpot, Calendly, Xero (Blueprint Library — more added as customers request)
  • Monthly advisory & support time included — additional time at our standard rate

Pricing

Announced at launch.

Register interest for early-access pricing + Founders cohort slots.

Best for SMEs needing real features — bookings, members, lead capture, light e-commerce — without committing to a custom build.

Learn about Kindle → Register Interest
✓ Available now

Tier 3

Forge

A bespoke web application or platform, designed in partnership and properly engineered. ERP-integrated where you need it, hosted in the cloud, yours to own.

  • A modern web stack — Blazor / .NET, SvelteKit, or hybrid
  • Cloud hosting — AWS, Azure, DS-managed or your own account
  • ERP integration — Sage 200, Sage 50, Xero, MS SQL, REST + ODBC
  • Multi-brand / multi-site platforms · dealer portals · tiered pricing
  • AI-augmented operations — spec assistants, order ingestion, internal copilots
  • Full source-code + infrastructure handover
  • Phased delivery: discovery → design → build → launch → managed

Get started

Free 1-hour consultation.

Founders Cohort celebration — limited time.

Free-consultation capacity this month

Build pricing scoped during discovery. Phased, fully bespoke, customer-owned source code.

Learn about Forge → Book Free Consultation

Start on any tier — move up whenever your needs grow. Your design and content carry across, so upgrading doesn't mean starting over.

Kindle Blueprint Library

Integrations that compound.

Every Kindle customer benefits from the integration patterns we've built for previous customers. We call them Blueprints — reusable, tested, documented hooks into the services SMEs actually use.

Today's library includes Stripe (payments), Mailchimp + HubSpot (CRM and email), Calendly (booking), and Xero (accounting). Need something we don't have? We'll build it as a Blueprint — it works for you immediately, and adds to the library for everyone after.

The work compounds. Your Kindle gets better over time without you paying for it twice.

Beyond bespoke: our specialised products.

Some businesses have specific situations that need more than a custom build. We've turned the patterns we see most often into products of their own — designed to slot alongside a Forge engagement, or stand entirely on their own.

We're WordPress-free. Deliberately.

WordPress runs roughly 40% of the web, which makes it the most-attacked, most-patched, most-plugin-dependent platform on the internet. For a busy business owner, that translates into a steady drip of "your site needs an update" emails, broken layouts after plugin upgrades, and a slow, bloated public face — even when it's working.

Our static-first foundation removes the source of that pain. There are no plugins to update, no themes to break, no admin login to defend, and no monthly checklist. The site that goes live is the site that's still there next year — fast, secure, and exactly as designed.

WordPress isn't bad. It's just not what we build. If you've got a WordPress site and want off, we'll migrate it across to Ignite or Kindle. If you want a new WordPress site, we'll happily point you to someone who specialises.

You own what we build.

Every tier is engineered so you're never trapped with us.

Ignite

Plain web files any host can serve. Pick them up and move them anywhere — no proprietary anything.

Kindle

Standard, portable backend — runs on any commodity web host. No proprietary lock-in.

Forge

Full infrastructure handover. Run it in your own cloud account if you want — we'll set it up there too.

Common questions

How does the AI generation actually work?

You describe your business, your customers, and the impression you want to give. We turn that into a structured brief, generate the page content and layout, and review every output before it goes live. AI handles the production volume; a human signs off the result.

What if I need to make changes myself?

For most small sites it's quicker to send us the change than to log into anything. On Ignite it's a fixed-rate per request. On Kindle the 3 included monthly hours cover most ongoing tweaks and consultations — use them or lose them within the month, with no carry-over. Anything beyond that is at our standard hourly rate, agreed before we start. On Forge we can build whatever editing surface fits your team — from a custom admin to a headless CMS.

Can I start small and upgrade later?

Yes — and the upgrade path is built in. The design system and content carry across all three tiers, so Ignite → Kindle is genuinely incremental. Kindle → Forge is a bigger jump but the design language and content travel with you.

What about email?

Every hosting tier includes unlimited mailboxes at your domain — set up you@yourbusiness.co.uk, sales@, info@, whatever you need. Standard mailbox hosting covers most small businesses. For advanced spam filtering, shared calendars, drive integration, and tighter Outlook or Gmail experience, we can set up Microsoft 365 or Google Workspace mailboxes on request — billed separately at the platform's standard rates.

What's not included?

Domain registration is separate — we sell those too, or you can bring your own. Marketing services (SEO content writing, paid ads, social management) aren't bundled, though we can advise.

Why static-first?

Static-first gives the best performance and security profile for the SME market. No database to attack, no admin login to compromise, no plugin updates to chase. The site loads instantly because there's nothing to compute — it's already built. For most small businesses that's exactly the right trade-off.

Not sure which tier?

Tell us what you need — we'll recommend the right starting point. No obligation, no sales pitch.

Get in touch